Privacy Policy

This Privacy Policy describes how we collect, use, store, and protect personal information submitted by users when browsing and shopping on our official website. The policy aims to help every user clearly understand how we manage personal data and protect personal privacy security during all shopping and browsing activities. All privacy protection rules formulated by us adhere to standardized user privacy protection principles, focusing on user information security, data transparency and user autonomy rights. This policy applies to all users who access and use this website, place orders, and obtain customer services.

1. Information We Collect

We only collect necessary personal information that is actively submitted by users during website browsing, order placement and service consultation, and we will not actively collect any irrelevant private information without user consent. The user information we collect is limited to basic data required to complete shopping transactions and provide after-sales services, ensuring no excessive collection of user personal privacy.
The main information we collect includes basic order and delivery information actively filled in by users, such as user name, contact information, delivery address, and payment related basic information required for order settlement. In addition, we will retain simple order record information generated during user shopping, including purchased product categories, order time, and order consumption amount. For users who initiate consultation and service applications through the official website channel, we will retain the consultation content and corresponding user contact information to facilitate follow-up service reply and problem solving.
We do not collect user identity sensitive information, social account information, private life information and other irrelevant content. All collected information is only used for website operation and service guarantee, and will not be used for any unauthorized scenarios.

2. How We Use Your Information

All user personal information we collect has clear and legitimate usage purposes, and all information usage behaviors are limited to the service scope promised by the website. Firstly, we will use user delivery information and order information to complete order confirmation, product packaging, logistics arrangement and goods delivery, ensuring that user purchased products can be accurately and smoothly delivered to the designated address.
Secondly, user valid contact information will be used for order progress notification, logistics status update, after-sales service follow-up, and customer problem reply. When users apply for return, refund and other after-sales services, we will use order records and user related information to verify order validity, complete after-sales review and fund processing, so as to ensure the smooth progress of user after-sales rights protection.
In addition, we will use anonymous order data and shopping behavior data for website operation optimization, product sales analysis and service improvement. By sorting out user shopping preferences and product demand feedback, we optimize product selection, website display effect and service process, and continuously improve user shopping experience. All data used for operation optimization will be processed anonymously without any user personal identifier information.
We will never use user personal information for commercial promotion, spam message push, illegal data trading and other unauthorized behaviors, nor will we disclose user personal information to irrelevant third-party institutions and individuals without user permission.

3. Information Storage and Protection

We attach great importance to user personal information security and have established perfect information storage and security protection mechanisms. All user personal data collected by the website will be stored in encrypted and secure server systems, with professional security protection measures set up to prevent unauthorized access, disclosure, tampering, loss and leakage of user information.
We adopt standardized data management specifications, strictly control the access authority of user information, and only authorize special operation and service personnel to access user data within the scope required by work. All staff who may contact user information have signed strict information confidentiality commitments, and any unauthorized access and disclosure of user information will be strictly restricted and managed.
We will retain user order information and service information within a reasonable time limit. After the completion of order transactions and after-sales services, and after the expiration of the valid service guarantee period, we will regularly clean up and invalidly process user personal information to avoid long-term redundant storage of user private data. For the information that needs to be retained for standardized operation records, anonymous processing will be carried out to the maximum extent to protect user privacy security.

4. Information Sharing and Disclosure

We adhere to the principle of user privacy priority, and will not sell, trade or transfer user personal information to any third-party commercial institutions and individuals in any form under normal circumstances. User personal information is one of the core confidential contents of our website operation, and all information management behaviors take user privacy protection as the primary standard.
Only in order to complete user order delivery and after-sales service, we will provide the necessary user delivery information and order information to the cooperative logistics service provider. The shared information is limited to the minimum content required for logistics delivery, and the cooperative institutions are required to strictly keep user information confidential. Once the logistics service is completed, the cooperative institutions will no longer use user related information for any other purposes.
We will not take the initiative to disclose user personal information to the outside world. All information sharing behaviors are based on the needs of user shopping services, and no commercial benefit-oriented information transmission and disclosure will be generated.

5. User Rights

All users have independent privacy rights for their personal information submitted on our website. Users have the right to check their order information, personal submitted information and service record information generated on the website at any time. For inaccurate, wrong or redundant personal information, users have the right to apply for modification, update and deletion.
Users can independently decide whether to provide relevant personal information during website browsing and shopping. If users refuse to provide necessary service information, it may affect the normal completion of order placement, logistics delivery and after-sales service, but it will not affect users' free browsing of website product content and public information.
If users have any doubts or demands about our personal information collection, usage and protection rules, they can contact us through the official channel on the Contact Us page. We will actively respond to user demands, verify relevant problems in a timely manner, and provide reasonable processing results and solutions.

6. Policy Update

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to website operation updates and service iteration needs. All updated contents of the policy will be displayed on the official website in a timely manner, and the latest published policy content shall prevail.
The update of the privacy policy is only for better optimizing user privacy protection standards and adapting to website service upgrades. The policy adjustment will not reduce the original privacy protection standards of users, nor will it affect the legitimate privacy rights of users who have completed shopping and service behaviors before the update.
Users' continued browsing, shopping and use of website services after the policy update is deemed to be recognition and acceptance of the latest Privacy Policy content.